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Batman, James Bond and Superman: The Need for Brand Reinvention

The graphic novel that shook up the Batman franchise in the 80s. With the successful opening weekend of The Dark Knight, the Batman franchise has returned with both popular and critical acclaim.  Perhaps the memories of the final Joel Schumacher-helmed, George Clooney-starring Batman & Robin can now be safely tucked away. It’s been a rollercoaster ride [...]

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